Roofing is one of the most expensive trades to buy leads in, and one of the most competitive on Google. The roofers who win online own their towns one page at a time, and stop paying for leads shared with four other contractors.
Lead platforms charge roofers some of the highest per-lead prices of any trade, and sell the same homeowner to several companies. Google Ads clicks for roofing terms are expensive too. Organic rankings and the map pack are the one channel where the call comes to you alone and does not cost more each time.
Roofing searches are specific: replacement, repair, leak, tile, shingle, flat roof, metal. A roofer with one services page is invisible for most of them.
Built for a high-ticket, high-competition trade.
Tile, shingle, flat, metal, repair, replacement and inspections each get a page, because each is a different search with different intent.
Older neighborhoods with roofs at the end of their life are worth more than new builds. We build town pages where the replacement demand is.
Categories, services, photos and weekly posts on your Google profile, plus a review ask after every job.
Repair or replace, what a roof costs, how insurance claims work. Answered plainly, so the homeowner and ChatGPT both cite you.
Our results so far are in landscaping, turf, exterior cleaning and law. We would rather tell you that than borrow someone else's numbers. What carries over is the system: pages built from your own search data, a Google profile worked every day, and changes scored and cut when they do not perform.
Roofing is more competitive than the trades we started in, so expect it to take longer, and expect us to tell you after the audit whether your market is worth it.
Home service businesses, in their own numbers. The full video interviews are on the results page.
Owner-reported numbers, October 2026. Yearly figures are our math on the owner's numbers. See every client's results.
Every trade and every market takes a different amount of work to win, so we quote after a free audit and a short call. You see exactly where you stand before you spend anything.
Usually, because the alternatives are expensive. Shared roofing leads and roofing ad clicks are among the priciest of any trade, and organic and map pack calls come to you alone. It does take longer in roofing than in less crowded trades, so it works best alongside what you already do while it builds.
A complete Google profile with the right primary category, a service area that matches where you work, photos and posts from real jobs, a steady flow of reviews, and a website with service and town pages that back up what the profile claims.
A page for each service and roof type you sell, a page for each town you want work in, a clear way to request an inspection or estimate, and answers to the questions homeowners ask before they call: cost, repair vs replace, insurance and financing.
Longer than in quieter trades. Plan on several months before it carries real volume. We tell you after the audit how competitive your market is and what to expect.
Not yet, and we say so on purpose. Our results are in landscaping, turf, exterior cleaning and law, and the system that produced them is what you would get.
The audit is free and specific to your business. Where you rank today, what the competitors above you are doing, and what it would take to pass them.
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