Pest control customers search for the pest, not the service: termites, rats, bed bugs, ants. Each one is its own search and its own page. And the first call is only worth it if it turns into a recurring plan.
Someone who just found droppings in the garage searches "rat removal" plus their town. Someone selling a house searches "termite inspection." A pest control site with one services page is invisible to both, while a competitor with a page for each pest picks up the calls.
The business model is recurring. A one-time treatment pays for the visit, the quarterly plan pays for the truck. So the site needs to sell the plan, not just the first visit.
Built for a recurring business that is found one pest at a time.
Termites, rodents, ants, roaches, bed bugs, spiders and mosquitoes each get a page that answers what the customer is worried about.
Service area, categories, services and weekly posts on your Google profile, matched to the towns you already drive.
Recurring service pages that explain frequency, what is covered and why it costs less than repeated one-time visits.
Termite swarm season, mosquito season and rodent season pages go live before the searches rise.
Our results so far are in landscaping, turf, exterior cleaning and law. Pest control has the same shape as the recurring outdoor services we work in: small first jobs, big lifetime value, won in the map pack. That is why we think it fits, but we will not show you numbers we do not have.
The audit tells you where you rank today for the pests that matter in your area, and how crowded each one is.
Home service businesses, in their own numbers. The full video interviews are on the results page.
Owner-reported numbers, October 2026. Yearly figures are our math on the owner's numbers. See every client's results.
Every trade and every market takes a different amount of work to win, so we quote after a free audit and a short call. You see exactly where you stand before you spend anything.
Pest control is a good fit for local SEO: people search by pest and by town, and most competitor sites have one general page. A page for each pest plus a strong Google profile usually opens up searches nobody nearby is targeting.
The pest plus the town: "termite inspection" and your towns, "rat removal" and your towns, and so on. We pick them from your own Search Console data, starting where you already show up on page two.
Make the plan easy to understand on the site: what is included, how often, and what it costs compared with repeat one-time visits. Then mention it on every pest page, because that is where the customer lands.
Most of our clients in other trades see calls pick up in months two to four. Seasonal pages need to be live before the season. We give you a timeline after the audit.
Not yet. Our results are in landscaping, turf, exterior cleaning and law, and we show those as they are.
The audit is free and specific to your business. Where you rank today, what the competitors above you are doing, and what it would take to pass them.
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