Last updated: August 2026

Services

SEO Packages forHome Service Businesses

Two levels of SEO, and Google Ads for the months you need the phone ringing now. Built for plumbers, roofers, landscapers, cleaners, and every other trade that gets hired by people searching nearby.

Base SEO Advanced SEO Google Ads
How we work together

Choose Your Track

Two levels on the SEO track, one on the paid track. Advanced is the base system with authority building layered on top. Google Ads runs on its own or alongside either one. Everything is month to month.

SEO track
The foundation

Base SEO Package

$447/mo

No contract. Cancel anytime.

The system that runs every day whether you think about it or not. Content, Google Business Profile, citations, and reviews, all pointed at the searches your customers are already making.

What runs every month

  • Automated content engine Service and neighborhood pages published on a schedule, chosen from your own Search Console data.
  • Google Business Profile management Posts, photos, categories, and service areas, adjusted against how your profile is actually performing.
  • Review generation and replies Requests go out to your customers automatically. New reviews get a written response.
  • Citations and directory listings Your name, address, and phone number kept consistent everywhere Google cross checks them.
  • Technical SEO and site health Schema, page speed, internal linking, and crawl errors monitored and fixed.
  • AI search readiness Structured so AI Overviews, ChatGPT, and Perplexity can pull answers from your site.
  • Live performance dashboard Rankings, traffic, and calls in one place, updated every two weeks.
Best for Local home service businesses that want to stop renting leads and start owning the search results in their own service area.
Get a Free Audit
Most complete
SEO track
Foundation plus authority

Advanced SEO Package

$897/mo

No contract. The jump buys real link building, which carries a hard monthly cost.

Same engine, plus the part that usually decides a close race. Links and brand mentions from real local and industry sites, added every month instead of all at once.

Everything in the Base package, plus:

Authority building

  • Competitor link gap analysis We pull the sites linking to the competitors ranking above you, then go after the same ones.
  • Monthly local and niche placements Links from geographically and topically relevant sites, added at a steady pace Google reads as natural.
  • Branded entity assets Properties and profiles that reinforce your business as the entity Google ties to your trade and your city.
  • Press release distribution Syndicated announcements that put your business name and location in front of Google on a regular cycle.
  • Expanded content volume More pages per month, aimed at the competitive terms the base package works up to slowly.
  • Monthly link report Every placement, where it lives, and what it points at. Nothing hidden behind a portal you cannot read.
Best for Crowded markets, or businesses whose rankings have stalled behind competitors who have been building links for years.
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Paid track
Paid traffic

Fully Managed Google Ads

$197/mo management

Plus your ad spend, billed by Google straight to your card. Never a percentage.

SEO compounds, but it takes months to get going. Ads put you at the top of the page this week. Runs on its own, or on top of either SEO package.

What we manage

  • Campaign built from scratch Keyword research, ad groups, ad copy, sitelinks, callouts, and a negative keyword list from day one.
  • Conversion tracking wired end to end Form submits, tap to call, and calls placed straight from the ad, each one verified as reporting back to Google.
  • Targeting set to your real service area Down to the zip code, with the location settings that match how your customers actually search.
  • Weekly search term review The searches you paid for get read every week, and the waste gets blocked.
  • Bid, budget, and schedule management Daily spend, bid caps, and ad scheduling moved toward the hours and terms that produce calls.
  • Reporting in cost per lead Not impressions, not clicks. What a lead costs you and which campaign produced it.
  • You own the account Ad spend is billed by Google directly to you. Management is separate, and the account stays in your name.
Best for Newer businesses, slow seasons, and any stretch where you need leads before SEO has had time to compound.
Get an Ads Review

Not sure which one fits? Start with the free audit. We will show you where you stand on Google, what your competitors are doing, and which of these is actually worth paying for. Sometimes the answer is the base package and nothing else.

No site? No problem.

We'll build the site too.

The compounding system only works if the foundation is solid. So if you don't have a site, or yours is a Wix template from 2019, we build a new one before we run SEO on top. Every Echo Local client started with a site we built or rebuilt.

See sites we've built

  • Custom design, not a template
  • Built mobile-first, fast on every device
  • Schema and technical SEO from day one
  • Lead form wired to your inbox and phone
  • Month to month, no lock-in and no setup fee
Add-ons

Available Extras

Bolt either of these onto any package.

AI Receptionist

A voice AI that answers calls when you can't. Qualifies leads, books appointments, and sends you a summary. Never miss a job because you were on a job.

LSA Management

Google Local Services Ads setup and ongoing management. Pay-per-lead advertising that puts you at the very top of search results with Google's Guaranteed badge.

What's included

What You Get as a Client

No surprises, no hidden fees. Here's exactly what's included.

  • Live performance dashboard
  • Bi-weekly data updates
  • Strategy calls as needed
  • No long-term contracts
  • Direct access to your SEO data
  • Content published on your schedule
  • All work done inside your own Google accounts

Ready to Start Ranking?

Free SEO audit for home service businesses. We'll show you where you stand on Google in your own service area and what it would take to rank. See real client results or learn how the system works.

Get Your Free Audit